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Flyers are a great way to bring instant attention to just about any cause, product or service. Due to their size, they can instantly allow you to explain your brand while also giving you the ability to blanket an entire region. However, many flyer marketing campaigns fall short in many ways. Below are the top five points to keep in mind before you execute your flyer marketing.
Visually Unappealing - Avoid this mistake by adding light and dark colors. Using light and dark colors adds instant visual appeal to your artwork. It also gives an added dimension to your postcard and can allow you to highlight certain aspects of your postcard. For example, you can highlight customer reviews in a yellow highlighted background. Or, you can use color to accent certain words in your company messaging to drive home your business' advantages.
Unoriginal Shape - Although die-cut is always preferred to the standard postcard size, die-cuts actually tend to be more expensive. They should be more significant than the standard square but also stand out from the crowd. As a result, try rounding corners on your postcard - sometimes it's the simplest touches of uniqueness that go the furthest. Also, if you must have a die-cut shape, consider asking the printer if they have any older die-cuts that you might be able to use. This will not only help in your marketing efforts, but also help in saving money.
No Call to Action - This is perhaps the most important mistake not to make. Be sure to have a strong call to action that will seek to motivate the reader to call, email, visit or buy in your place of business. Just be sure your call to action is easily traceable so that you may better understand how successful your campaign is. For example, if it is simply to have people visit your website, be sure you can easily track what postcard is where. That way you can easily determine what postcard-marketing tactic works best. Is it the time of day? Specific location? Or is it perhaps the distribution method?
Flyers are perhaps the best way to secure attention of just about anyone. Just be sure to avoid these mistakes and you are well on your way to marketing success. Also, be sure to ask friends family and coworkers what they think. This will help in just about all of your marketing initiatives.
Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.
She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.
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