AppId is over the quota
Flyers are a great marketing tool for just about every business. They provide enough room to properly explain your business and allow you to clearly and concisely explain your business. However, before you get started on your flyer marketing efforts, you must be aware of a few things that could impede the success. Below are our top five flyer marketing mistakes that we see on a daily basis.
Unclear Imagery - Do not forget to include imagery that compliments and enhances your storyline. Include images that depict your story, and make sure that all are inline with your current branding. That means that all of the colors should be reminiscent of your current logo, as well as in line with all of your other marketing materials.
Ineffective Copy and Design - Many times the copy and design of the brochure will not be in line with the overall messaging. Not having an aligned message will create a loss in brand credibility, and will also lose readers. As a result, try and get a copy of your brochure printed on simple paper using your at home printer. Before you send it to print, pass it around to your friends, colleagues and co-workers - see what they like most about the brochure, and what they think the brochure could use. Then incorporate this into the design.
T.M.I. - Think of your flyer as a teaser. The recipient should know exactly what your business offers within the first three seconds. However, you have to leave a little bit to the imagination. This will not only help you in having the recipient act on your call to action, but will also help in creating general interest in your brand.
Unoriginal Shape - Make sure that the shape of your flyer is unique. Have a flyer that is intricate in shape, and fun. True the shape should embody what your industry is (i.e. a dentist would use a toothbrush, a chiropractor a spine, etc.)
When you are finished with your flyer, be sure that you pass it around to all of your friends, family and coworkers. This will not only help in getting feedback about your flyer marketing, but also help in getting feedback on all of your marketing collateral.
Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.
She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.
Hiç yorum yok:
Yorum Gönder