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Postcards are perhaps the best marketing tool for just about every small business. They provide the convenience of being handed out in any public space, as well as the affordability of being printed in large quantities. Simply remember that postcards are only as effective as your marketing efforts, and with that being said, it is important that you keep the below five tips in mind.
Innovative Colors - Make sure that your colors are innovative. This will help in not only getting attention, but will also help in positioning you as a creative thought leader. Being a creative thinker is what matters most in the grand scheme of your industry. As a result try to think of colors that will resonate with your prospects, and also try to think of ways to incorporate these colors on to other marketing pieces, such as bookmarks, posters, flyers, etc.
Creative and Unique Copy - Try to think of ways to expand your copy into something that they've never read before. This could include using a voice in your copy that is unique to your company. Experiment with different tones such as serious, fun and creative, inquisitive, etc. All tones are not only helpful in creating a voice for your company, but also help in getting credibility in your field.
Interesting Shapes - Try to experiment with interesting die cut shapes. Shapes that are unique to your company work best for brand recognition. They also allow you to get the instant attention of just about any prospect. Getting this initial attention is what matters most. It leads the prospect into a certain thought process, and allows you to quickly and easily draw them into your business.
Easy Layout - Be sure that your postcard is properly weighted with both text and images. By having a postcard that has even balances, the reader can easily see what you have to offer. This layout also enables the prospect to quickly view your key messages while also giving them the opportunity to act on it in an efficient manner.
Call To Action - This is the most important tip from our list of points. The call to action is what motivates the reader to act on what they've read, and also directs the recipient to a specific call to action. Just be sure that the call to action is clear, concise and to the point.
When you are done with your postcards, be sure to get feedback form as many people as possible. This will help in not only ensuring that your postcards are the best that they can be, but will also help in getting feedback for future marketing collateral.
Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.
She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.
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