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Small businesses often underscore the use of brochures. Brochures are in fact a widely used tactic to getting word out about your upcoming project. They not only allow you to properly display your branding, but also provide ample space to clearly explain the benefits of your company. So before you implement and execute your next campaign, be sure to go over the following tips:
Color - Make sure that the colors you choose to use in your brochure are reflective of your branding. By choosing colors that are tied into your brand, you are better able to align it with the brochure as well as increase brand recall. By increasing your brand recall, you are able to increase awareness and also help people remember who you are in other marketing pieces.
Casual Copy - Make sure that the copy you use in your brochures is casual and light. By having light and casual copy, you are able to build a relationship with your prospect. You are also able to position yourself as a leader in the industry, and also have a tone to your brochure that allows it to be the salesman for you. Simply remember that the copy you use, is often reflective of who you are as a person. So before you choose the words, think of the tone.
Shapes - Make sure that the shape of the brochure sticks out from the traditional legal size brochure. This will help in getting eyeballs to your marketing collateral, as well as help in standing out from your competition.
Layout - Make sure that the layout of your brochure is easy on the eyes. Having an equal amount of both negative space and taken space will help in defining a certain path for your reader to view your brochure, as well as give allow your reader to take the information they need.
Distribution - Make sure that the distribution method you choose is effective. The most effective method is face-to-face interactions. This allow the recipient to place a face with the brand. It also enables you to follow-up with the recipient, and call attention to certain highlights that your company can offer.
When you are done with your brochure, be sure to get the feedback of your friends, colleagues and family. This will help in not only getting feedback on your brochure, but will also give valuable feedback that can be used in other marketing collateral such as banner, bookmarks and flyers.
Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.
She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.
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