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Car washes are an important piece to just about every community. They are needed by all car owners, and provide a great way to connect the community on a personal level. However with such high competition, many times car wash owners are faced with the hardship of finding different marketing tactics that will appeal to different sets of people. Below are four top tips to increase sales for your car wash.
Coupons - Coupons are a great way to bring customers in instantly. They allow you to introduce your services, while also bringing in almost guaranteed revenue. Just be sure that your profit margin is worthwhile. Many times car washes will offer full books of coupons for purchase. Although this is a great way to make money, it offers very little in the form of building a relationship with your new prospect. As a result try coupons that are free to use. This will allow a more consistent flow of business, as opposed to a one-time revenue hit.
Word-of-Mouth - Try to get some word of mouth marketing. This is in fact, the best and most effective way to get business into your car wash. In order to motivate this marketing tactic, try a referral program that incentivizes your existing customer base to tell their friends. This will only help your business financially, but will also secure a long-term relationship with a new group of customers.
Printed Collateral - Consider printed collateral that can be either handed out, mailed or left behind in public places. Many times, marketing efforts are going online, so go back to the route of marketing and try offline efforts. This can be in the form of brochures, postcards, bookmarks and business cards.
Holiday Sales - Create a sale to fall in line with a certain holiday. This is perhaps most effective as people usually like to have clean cars around the holidays. Try and get people in around Valentine's Day for date night, or Thanksgiving when people are traveling to visit friends and family. Just be sure that you do not take too much off. A fair discount that will get attention is usually within the 15-25% range.
Car washes can be extremely profitable, so just be sure that you try different tactics every new marketing quarter. This will help ensure that you get the most, while also expanding your customer base to a diverse group of people. Constantly diversifying, while also consistently spreading word will help ensure longevity over the long-term.
Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.
She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.
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