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Are you looking for a cost-effective marketing solution? Do you want to be visible in the eye of your customers? But the short budget doesn't allow you that visibility. Let me tell you one cost-effective way to market your business that really works. Postcard marketing - a cost-effective solution of marketing, it's a very affordable way to go.
One of the best advantages of this kind of marketing is that you can design postcards by yourself. If you don't have time to do it yourself, you can hire a professional for this task. You should print cards on 67# card stock to meet USPS conditions. You can make two or four cards with a 8½ x 11 size sheet. Use a paper-cutter to separate them. You can get postage for each postcard for just 23 cents.
Ways to use postcards:
Referrals
Send postcards to your best contacts periodically that ask for referrals on a regular basis. This way you can promote your business products and services to a number of consumers.
Announce Events
Send postcards to your target audience to make them inform about the business events such as seminar, sales, open houses and classes etc. Announcement of an event can encourage your customers to learn more about you.
Prospecting
You should send a series of postcard mails to your target audience to soften them up. Sending regular mails would be a great way to identify prospects before you contact them on the phone.
Generate website traffic
You should use postcard mailings to tell people about your website, store, products and services. When you make any significant additions to your business, update your consumers as well.
Newsletter subscriber list
You can publicize your newsletter to a new audience through postcard mailings.
Make an offer with postcard
In order to get more positive response from your consumer you should offer them special discounts, rewards and contests.
Say Thanks
You can use postcards to say thanks for the business.
Obviously, you need a good in-house mailing list for getting better results. Make sure that right people are receiving your mails. You can get better response, if postcard has a discount offer for your consumer. Do repeat the postcard marketing campaign again and again. Single mail can give you disappointing results at the end of the day. Average response rate from postcard marketing is 1-3% but you can generate significant sales from this response rate.
Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.
SonicPrint can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.
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