AppId is over the quota
Flyers are perhaps the quintessential marketing tool to just about any business. They give more space than a postcard to explain your business, and also due to their form allow it to be passed out easily. The ease of portability is what helps in spreading your message while also allowing you to properly explain your business.
Below are the top four flyer marketing mistakes.
Unnecessary images - Prioritize what you would like people to think of first when they see your company i.e., affordability, quality, quantity, and credibility. Then think of imagery that would best be suited for depicting these qualities. Perhaps a dollar signs for affordability, year established for credibility, etc.
Misplaced Logos - Make sure that the logo is placed where they eye would most like to see it. This helps in properly displaying your brand, and it also helps in ensuring that your brand is most visible where people would most expect it.
No Call To Action - This is perhaps the number one mistake in all flyer marketing. Without a call to action, your recipient will not know what to do with the information. So be sure that your call to action is concise, definitive and deadline oriented. Having a deadline brings a sense of urgency that will motivate to interact with your business on a timelier manner.
Unoriginal Shape - Chances are that your flyer marketing only happens every so often. As a result, do not skimp on unoriginal designs and shapes. Invest a little more money, and create a shape that stands out from the rest. Creating a shape that stands out will help in getting instant attention. It will also help in grabbing eyeballs from your existing customer base. This existing customer base is intricate part to keeping a lively base. It is also important in getting shapes to be as designed as original as possible.
Unappealing Colors - Having colors that are unappealing not only serve as bland representation of your brand, but also do not get attention. As a result, look at your existing marketing collateral and see how you can use the same color, but only a lighter or darker hue. Having a lighter or darker hue with add depth, while still keeping in line with your branding.
When you are done, be sure to pass your flyer around to friends, family and coworkers. This will help in getting feedback from your closest connections that can then be applied to all of your marketing collateral - from your flyers, to your brochures, to your postcards.
Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.
She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.
Hiç yorum yok:
Yorum Gönder