AppId is over the quota
Postcards are perhaps the best marketing tool for just about any small business. They provide enough space to properly explain your business, while also giving room to sell your product or service. Due to their size too, postcards have the unique ability to be handed out, left behind or even mailed alone. However, with all of their unique benefits, postcards also have the potential to hurt your marketing efforts. Below are the top tips to ensuring that you avoid a postcard marketing disaster.
Design - Make sure the design of your postcard speaks to your target audience. This will ensure that your clients read your postcard. It is also a branding tool, and as a result, should embody everything that your salon stands for. So examine what colors, shapes and tons represent your salon and include them on your postcard accordingly.
Portability - One of the true values of postcard marketing is the portability it affords. Not only are postcards easy to distribute, they're also easy to pass along once the recipient is done with them. This allows you to not only gain the attention of your target demographic, but also allows you to initiate a word-of-mouth marketing appeal. So if your business is a local business, be sure that you hand out your postcard to a specific area. Then also include a line such as "Found this informative? Why not share the wealth and pass this along to your favorite co-worker."
List - If mailing your postcard, the list of recipients is such an important component. The list should either be one of two things - it should either be a list of your existing clientele, or it should be a list of new prospects. The way in which you divide your list determines what content and tone your postcard will have. If you should need a list of prospects, many mailing houses and printing companies offer both at a reasonable price. They also can design, print and mail it for you without even seeing it.
When you are done, be sure to ask friends, family and coworkers what they think about your postcard. This will help in engaging your closest circle with your brand, and will also provide valuable knowledge for future marketing efforts.
Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.
She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.
Hiç yorum yok:
Yorum Gönder